Putting its faith on smart devices to forge ahead in a highly competitive mobile space, Nokia has declared its readiness to launch in the Indian market the Nokia Lumia 900, Lumia 610 and Nokia 808 PureView.
Nokia announced that it would expand its Lumia range of devices in India by the third quarter of 2012.
The Finnish major also indicated that it would launch the much-anticipated Nokia 808 PureView anytime soon. “We should have PureView phones by the middle of this month,” said Vipul Mehrotra, Director, Smart Device, Nokia India, at a strategy meet held near the city on Thursday.
“Nokia 808 PureView will start shipping in India by the middle of this month,” said a Nokia statement. Nokia 808 PureView combined a large, high resolution 41-megapixel, sensor, Carl Zeiss optics and Nokia-developed pixel over sampling technology.
In the meanwhile, Nokia unveiled the Asha Touch family of mobile devices in India. The two new phone models — Nokia Asha 305 and Nokia Asha 311 — come on top of the Asha smart phone family. The two Asha Touch family models would be made from its Sriperumbudur facility, a release said.
“The Nokia Asha 305 and Nokia Asha 311 will provide the Indian consumer with full touch capabilities at new price points and also deliver attractive and intuitive experiences for connecting to the Internet, to their friends, and to a world of entertainment, web apps and content,” the release added.
Detailing the Nokia game plan, D. Shivakumar, Senior Vice-President, Nokia IMEA, asserted that a “new world order is emerging with Nokia aligning with Microsoft.” Though late in entering the market for phones with dual SIM cards, Nokia, he said, had come back strongly with its Asha smart phones and Lumia range.
“We are still in transition and making good progress. We are on a right strategy,” he insisted, stating that “India is going to be a big super power in apps.”
Mr. Shivakumar said Nokia had laid much store by “top local and global content apps”. In this context, he said putting in place an integrated payment mode would be the key for the apps business. Nokia had already tied up with service providers such as Airtel, Vodafone et al. He said discussion were also on with other operators in this connection.