Dropbox Acquires Small Tablet Marketing Company TapEngage


TapEngage, a San Francisco startup that enables advertisers and publishers to collaborate on tablet-optimized advertising, has been acquired byDropbox. Terms of the deal have not been released. TapEngage founders Matt Holden andSean Lynch broke the news on their blog today.

The founders go on to write that they are “still working with the Dropbox team to determine next steps for TapEngage.” Those next steps could vary wildly. The obvious guess is that Matt and Sean will work to improve Dropbox’s tablet presence.

“TapEngage’s strong experience in mobile computing will add to Dropbox’s own efforts in smartphones and tablets,” Dropbox Corporate Development’s Ilya Fushman tells me. “We look forward to the TapEngage team joining Dropbox and bringing their technology and skills.”

However, TapEngage’s current services focus on intense collaboration, which could lead to more interesting applications down the line, like collaborative file editing on Dropbox. Additionally, TapEngage’s advertising experience could pave the way for Dropbox to diversify their monetization schemes and offer larger free storage in exchange for users seeing advertisements.


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