A San Francisco startup TapEngage that enables advertisers and publishers to collaborate on tablet-optimized advertising, has been acquired by cloud storage service provider Dropbox. Matt Holden and Sean Lynch TapEngage founders have unveiled the news on their blog today.
“still working with the Dropbox team to determine next steps for TapEngage,” said on their blog.
“TapEngage’s strong experience in mobile computing will add to Dropbox’s own efforts in smartphones and tablets,” Dropbox Corporate Development’s Ilya Fushman said to media. “We look forward to the TapEngage team joining Dropbox and bringing their technology and skills.”
However, TapEngage’s current services focus on intense collaboration, which could lead to more interesting applications down the line, like collaborative file editing on Dropbox. Additionally, TapEngage’s advertising experience could pave the way for Dropbox to diversify their monetization schemes and offer larger free storage in exchange for users seeing advertisements.