Oppo is starting a new journey in India with a new sub-brand called RealMe and the very first mobile phone under the new brand will be RealMe 1. The first RealMe mobile phone is going to be launched in the next few days, this will be the Amazon exclusive online-only product.
For those who don’t know yet, Oppo, Vivo, and OnePlus are subsidiaries of the Chinese company called BBK Electronics Corporation also known as BBK Electronics. So, after the launch of RealMe 1, it will be the fourth brand of BBK Electronics in the Indian smartphone market.
Oppo is already among the prime players in the Indian mobile phone market but mostly in the offline sales, it’s not so popular in the online market may be because the company has not aggressively targeted the online market yet; with the launch of an online exclusive brand, RealMe, Oppo may expect the boost in their online sales and presence on the online smartphone market.
If you look at the pre-released images of RealMe 1 it looks very similar to the Oppo A3, a recently launched mobile phone in China. RealMe is expected to be a budget phone which is not going to be an easy path for RealMe 1 because the budget segment is the most crowded mobile phone segment in India.
RealMe will have to face the direct competition with Xiaomi Redmi devices, Honor 7X, and devices like Zenfone Max Pro M1. When we talk about the budget smartphone segment, we all know that Xiaomi is ruling the budget smartphone segment in India with a wide range of budget mobile phones like Redmi and Redmi Note series phones.
The company has posted an image comparing the design of the generic budget phone with RealMe 1 and asked the question “Do all the affordable phones looks the same?” the design of generic phone in the image looking exactly like Redmi 5A. The comparison of RealMe 1 with the Redmi 5A is a clear hint that Oppo knows what will be the competition for the RealMe 1.
Expected Key Specification Of RealMe 1:
- 6.2 inches Full HD+ display with the 18:9 aspect ratio
- MediaTek Helio P60 octa-core processor
- Mali-G72 MP3 GPU
- 6 GB RAM
- 128 GB internal storage expandable using up to 256 GB using the dedicated MicroSD slot
- 16 Megapixel rear and 8 Megapixel front camera
- 3.5 mm audio jack
- Active noise cancellation with dedicated mic
- Diamond Black colour
- 3400 mAh Li-Ion Non-removable battery
- Runs Color OS based on Android 8.1 Oreo
Price and Release Date of RealMe 1:
The price of RealMe 1 is yet to be announced officially but we can expect the price to be around 10,000 to 15,000 Indian Rupees. The release date of RealMe 1 is May 15 and it will be available exclusively on Amazon India.
