Morris Garages popularly known as MG Motor or MG has launched a unique showroom in Bangalore; it is India’s first digital car showroom rather car-less showroom. MG Motor’s digital carless showroom called MG Digital Studio has no actual cars to display instead the company has made the facility aimed at offering a unique visual immersive experience of its products.
MG Digital Studio situated in Residency Road, Bengaluru is way beyond the traditional automotive showroom. MG Motor India has partnered with Mumbai-based Eccentric Engine for ‘One 3-D’, the company’s Automotive Visualisation Platform, to provide a rich and immersive experience to customers or potential buyers of the MG Cars. So when a customer visits the MG Digital Studio, they can quickly go through all the features, design with different available colour variants of the company’s different cars on Automotive Visualisation Platform.
It would be definitely a new kind of experience for the potential buyers who are planning for the cars and wants its quick but detailed overview. However, it would be too soon to expect that the customers can actually make their final decision of buying certain cars just by visiting the digital showroom like this.
Commenting on the inauguration of the first Digital Studio, Rajeev Chaba, President & Managing Director, MG Motor India, said, “The first Digital Studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omnichannel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business.”
The first MG Digital Studio offers simple, yet, impactful and interactive product demonstration of the HECTOR, using digital tools such as ‘Immersive Voice’ and AI-based Human Recognition – features synonymous with the MG brand. Apart from the Interactive Visualiser, the Digital Studio also offers Augmented Reality and other digital engagement tools for customers.