After getting the title sponsorship for Indian Premier League (IPL) the Chinese Smartphone company VIVO has signed the title sponsorship rights of Pro Kabaddi for next 5 years. Pro Kabaddi season 5 starting in July 2017 is going to be called as VIVO Pro Kabaddi League which will stream live on Star Sports, India’s leading sports broadcaster.
The upcoming 5th season will make Pro Kabaddi India’s biggest sports league with up to 12 teams and more than 130 matches spread across 13 weeks. Through this association, VIVO aims to strengthen its consumer connect with audiences across India as Pro Kabaddi League is the second most followed sport after Cricket. This will help in achieving a stronger brand recall and excellent visibility for the brand.
Pro Kabaddi has seen a wonderful development in the course of the last 4 seasons with packed stadia and records viewership numbers, rising as a benchmark for games associations in India. Significantly, the high fame of Pro Kabaddi has evoked ceaselessly surging patron intrigue. This quickly developing enthusiasm from across the ecosystem reflects the national appeal of the sport.
Mr. Kent Cheng, CEO, VIVO India said “We are thrilled to partner with Pro Kabaddi league as the title sponsor. This association is important for us as Pro Kabaddi league has reached incredible heights and now proudly stands as one of the most successful leagues in India.
Earlier seasons have shown that Kabaddi is a sport whose popularity cuts across all audiences. With this association, Vivo aims to target the right audience and capture the hearts of Indians. We would like to wish Pro-Kabaddi league huge success for the years to come.”