The Global smartphone brand Vivo has announced their new ambassador in India just a week ahead of the Vivo V9 launch. Today on March 19, Vivo Indian has announced Aamir Khan as company’s ambassador in India. Mr Amir Khan is one of the biggest superstar, the face of Indian cinema and one of the world’s highly acclaimed actors.
The eminent actor will be promoting the Vivo smartphones in India like the previous Indian brand Ambassador Ranveer Singh.
Capturing the essence of brand Vivo, superstar Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial.
Speaking on the announcement, Kenny Zeng, CMO, Vivo India said, “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection, and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.”
Commenting on his association, Aamir Khan said, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.”
Over the last few years, Vivo has established an extensive retail presence to provide varied choices to consumers across the length and breadth of the country. Additionally, it has also launched an e-store and Experience Centre to provide phenomenal experience to its valued customers. With sports as a key focus for brand building, Vivo has invested heavily to associate with popular platforms such as IPL and Pro Kabaddi League.
It will be interesting to see how the Mr Perfectionist of Indin cinema will look in a smartphone promotional videos and how he will help Vivo to reach out to their customers.
We all are aware of the super aggressive marketing strategy of Vivo and we have seen how Ranveer Singh’s posters promoting the Vivo phone were spread by the company everywhere and every corner of India, it won’t be surprising if the company will do same again.
So, whether you like it or not, soon Mr Amir Khan is going to be everywhere around you promoting the Vivo V9 and other Vivo smartphones.