Getting a new business off the ground is hugely challenging, no matter the industry you are operating within. Many new entrepreneurs do not realize that it can be even more difficult to instigate and maintain growth once a business is up and running, especially in a market as crowded as website development.
Your ultimate objective is to attract as many clients as possible so you can maximize your profits, but it can be challenging if you do not know where to begin. If you are hoping to grow your website development business, here are five tips that should help you to take the next steps to success.
1. Optimize Your Own Website:
If prospective customers visit your company website and find that is poorly designed, loads slowly, is littered with broken links, and/or is difficult to navigate, how can you expect them to trust you with their website? Work on improving your own website and apps as you would for your clients. If you are not confident with website design, consider hiring a professional so you can focus on optimizing the development side.
2. Learn Effective Sales Techniques:
You may be a highly experienced and accomplished developer, but if you cannot communicate this to potential clients and persuade them to choose you over your competitors, you will struggle to expand. You can promote your services via digital marketing, but you should also learn more about face-to-face sales techniques.
3. Promote Your USP:
It will be much easier to stand out from the crowd if you have a unique selling point. What is different about the way you will work with your clients, and how will you provide exceptional customer service? It is no longer enough for website developers to focus on just one CMS platform like WordPress, as there are numerous platforms and programming languages. Being skilled in several of them will make you more appealing to your clients. It is also important to keep learning and developing your skillset, as technology and website development best practices move quickly.
4. Focus on a Speciality, But Offer a Range of Services:
While you should not attempt to provide services that you have no expertise in, only being able to provide website development could limit your earning potential. If a customer is looking to develop their website and improve other aspects of their digital marketing strategy, they would prefer to get all their services in one place rather than hiring multiple companies. Consider partnering with an SEO reseller so that you can offer a more comprehensive digital marketing service and broaden your appeal.
5. Write for Your Blog Regularly:
When companies are looking for a web developer, they will often start searching with a search engine like Google or Bing. To maximize the likelihood that your website appears on the first page of results, you should publish a blog. Each blog post should cover keywords and phrases relevant to your business and align with how your customers are searching. Writing 2-3 blog posts and/or video tutorials each week on website development and related topics will increase your chances of being discovered and boost traffic to your website.